With the Consumer Tech Association projecting TV sales (as of July 2022) of 39mm in 2022, there is no legitimate viewpoint that television is dying. It remains the predominant aperture for well-produced, premium video content viewing. Yet we all know that the TV continues to evolve.
Over the past few years, we've heard quite a bit about the codification and integration of ATSC (Advanced Television Standards Committee) 3.0 standards -- or its consumer-friendly brand name "NextGenTV." NextGenTV sets have started to hit the market, in addition to the prototype convertors for older ATSC 2.0 sets. The era of ubiquitous two-way, enhanced, interactive programing and advertising has arrived; and it won't be dependent on any one particular OS or manufacturer.
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Please join Pearl TV's Managing Director, Anne Schelle and host of Media Metaverse, Jeff Minsky, as they discuss the roll-out and functionality of NextGenTV. What doors it will open to advertisers for enhanced advertising? When should brands begin thinking about testing those offerings? Find out here.
And if you would like to learn more about NextGenTV, you can also check out this newly released marketing video: Meet the Johnson Family: What is NEXTGEN TV?
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