In his current role, Ali Amarsy is responsible for shaping the commerce offering in 20+ markets. He works closely alongside partners such as Google, Amazon, Facebook and Snap, to help Publicis Groupe clients achieve stronger commerce outcomes. He began his career at Publicis Groupe 14 years ago in Dubai where he worked his way up from Account Manager to Head of Strategy – making him the youngest Head in the region across the network.
Prior to his current role, Amarsy co-founded an Artificial Intelligence startup, gramLabs, Inc. (now known as Carbon Relay) based in New York. The company has been featured in Forbes as an up-and-coming market player for its innovative AI technologies; was selected as a Harvard Business School case study taught to MBAs in a Strategic Innovation course; and also landed him an invite to the White House for an investment and innovation unveiling, hosted by the U.S. President and Vice President, as a strategic partner to modernize American manufacturing. The company sold in 2019 and Amarsy now focuses his time on angel investment across North America and the Middle East.
<>Amarsy graduated from Harvard Business School in 2016 with a postgraduate degree and remains highly involved with his alma mater. He is co-Vice President Entrepreneurship at Harvard Business School Club of New York (HBSCNY), organizing events, showcases and support for New York City startups on behalf of the university. He was selected as the advertising and marketing industry Sector Lead for Harvard’s Angels Alumni Association to help identify the best entrepreneurs and startups to pitch to Harvard investors.
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