President and Chief Operating Officer
Heather Frahm, who co-founded Catalyst online in 1998, was an early proponent of the potential of the Internet. She recognized the emerging need for experts in the online marketing industry who understood how to harness the Internet’s potential, and Catalyst is thriving under her vision and leadership
Heather’s unique expertise combines experience in Internet marketing with an in-depth understanding of business and organizations. This combination means that she creates online business and marketing programs that give clients tangible results.
Prior to starting the company, Heather served as an Assistant Vice President in the Financial Institutions Group at BankBoston and a contributing member of BankBoston's Internet Marketing Team. Her extensive experience in the financial services industry also includes positions at State Street Bank and Trust, Donaldson Lufkin, & Jenrette, and Goldman Financial Group.
Heather received her B.A. in Economics from Hartwick College and her M.B.A. at the Boston College Carroll School of Management.
Heather is an active speaker at Search Engine Strategies, CBI emarketing and IRR emarketing conferences. She is also a board member of WebTribes www.webtribesinc.com and BioDigital www.biodigitalsystems.com.
Read all Heather's MediaBizBloggers commentaries at Musings from GroupM.
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