Mike Shaw is president, Sales and Marketing, ABC Television Network. He is responsible for sales and integrated marketing efforts for all dayparts of the ABC Television Network, including ABC Primetime, ABC Daytime, ABC News, ABC Late-Night, ABC Interactive and Sales Development. He also oversees Disney/ABC Unlimited, the cross-platform sales unit of the Walt Disney Company, as well as SoapNet.
Mr. Shaw joined ABC in July 1999 as executive vice president, National Sales manager, ABC Television Network, where he was responsible for sales of all primetime programming and specials and oversaw ABC Sales offices in Chicago, Detroit and Los Angeles.
Before joining ABC, Mr. Shaw was executive vice president, Advertising Sales, Buena Vista Television (BVT). At BVT he was responsible for sales and BVT’s diverse programming slate, including Live with Regis and Kathie Lee, Siskel & Ebert, Home Improvement and Disney Animation.
Mr. Shaw began his career as an account executive for John Blair & Company, and later held account executive positions at WLS-TV and ABC Spot Sales. Previously he had served as director of Sales for CNN, vice president of Sales for Television Program Enterprises and vice president of Sales for King World.
Mr. Shaw graduated from Syracuse University with a B.S. in finance and management. He is a member of the board of directors of the International Radio and Television Society (IRTS) and the American Advertising Federation (AAF). He resides in Manhattan, and has two children, Connor and Taylor.
Read all Mike’s MediaBizBlogger commentaries at ABC Network Perspectives - MediaBizBlogger.
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